What is Conversational AI? Conversational AI combines natural language processing (NLP) with conventional AI tools like chatbots, voice assistants, or an interactive voice recognition The aim is to help customers through a spoken or typed It works in…

Although influencer marketing had been catching on for a while, B2B businesses were slow to warm up to B2C brands have experienced enormous success by using influencer marketing to push product promotion and For B2B brands, however, successful…

The virtual working culture brought a significant change in the way businesses exist and laid the foundation of a new normal that will continue to expand its space in years to For instance, 51% of total web traffic was…

Today, if your company isn’t discoverable by a quick Google search, it is practically After all, about 70% of the world’s website search traffic is directed to Google, and to add to it, 75% of customers don’t move past…