Content marketing metrics- Why content marketing matters [part 2]

In Part 2 of this 2 part series, we have  literally a horde of information for you! All of this information leads us to that one single road- content marketing needs to be taken seriously today. Online marketing is stepping up, big time; and leading the challenge is content marketing. In this piece, we want to present to you, clear and explicit information that nails down the fact that content marketing is on the rise. It also details, with numbers, how content plays an important part in the equation.

Content marketing stats and figures- points to ponder on

With the emphasis shifting to well written, precise and informative text, SEO has become a writer’s delight. Marketers need to master the written word as more and more prospects are making decisions based on research and understanding, not just ads and fluff. At this crucial juncture of change, it is important to have a healthy balance with respect to your online marketing activities. SEO is important; and content is a part of it. This fact has to be cleared first so that equilibrium is achieved while going forward with marketing campaigns. Content marketing incorporates social networks in a big way. They are basically purpose built content distribution networks. Certain social networks work well for certain sectors so you need to make sure you do your bit of research and concentrate on the one’s that actually help your cause.

Going ahead, here is a list of content marketing facts and figures that will interest you.

1. [tweetable]Landing pages with videos increase conversions by 86%[/tweetable]
2. [tweetable]There are more active mobile devices than adults in USA[/tweetable].
   This means you need a good mobile marketing strategy.
3. [tweetable]By 2017, 87% of internet devices sales will be smart phones and tablets[/tweetable], so responsive site designs are essential.
4. [tweetable]B2B companies with an active blog generate 67% more leads than those without[/tweetable].
5. [tweetable]Content marketing costs 62% less than traditional forms of marketing[/tweetable].
6. Interesting content is one of the top 3 reasons people follow brands on social media.
7. [tweetable]79% of B2B marketers use content marketing to achieve brand awareness goals[/tweetable].
8. [tweetable]Articles with images get 94% more views[/tweetable].
9. [tweetable]61% of B2B marketers rate webinars as the most effective content marketing tactic[/tweetable].
10. [tweetable]87% of B2B marketers use social media to distribute content[/tweetable].
11. [tweetable]70% of consumers prefer to get to know a company via content rather than ads[/tweetable].
12. [tweetable]27,000,000 pieces of content are shared every day[/tweetable]. (approx)
13. LinkedIn generates more leads for B2B companies than facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.
14. [tweetable]Social media and blogs account for 23% of all time spent online[/tweetable].
15. [tweetable]52% of consumers say blogs have impacted purchase decisions[/tweetable].
16. [tweetable]57% of marketers have acquired new customers via their blogs[/tweetable].
17. [tweetable]42% of consumers look to articles and blogs for info about potential purchases[/tweetable].

It is clear and evident that content is getting stronger as we speak. A good content marketing strategy is a must have. A clear approach to this strategy is even better. Every business has its unique proposition. Your audience is willing to listen to you. All you got to do it tell them your story. Tell them why you are the one they need to be doing business with and how you can help them get better at what they are doing- and trust us- they will come to you.