Content marketing has turned out to be one of the biggest factor in online sales and marketing today. With the exceedingly complicated updates that Google is churning out, life has become hard for the digital marketer. In between all off the mess that is digital, content has stood out, and is gaining a whole lot of traction these days. Companies are invested in it and are planning to ramp up their efforts. In this 2 part series, we shall give you a look into what marketers are doing in terms of content marketing, a brief look into the future of content marketing- in numbers.
Content marketing metrics for the uninitiated
- [tweetable]92% of marketers are using content marketing.[/tweetable] ( Pray you aren’t the 8%)
- [tweetable]$118.4 billion was spent on content marketing, video marketing and social media in 2013 worldwide.[/tweetable]
- [tweetable]B2B companies with an active blog generate 67% more leads than those without.[/tweetable]
- [tweetable]Content marketing is 62% less expensive than traditional marketing but results in 3 times as many leads[/tweetable].
- 29% of companies are producing multiple assets per week, while 54% are producing a content asset (excluding blog posts) every 2 weeks or less frequently
Content marketing and its importance has grown over the years. Gone are the days when SEO did not require a lot of content support. Keyword writing in itself has been elevated to an art form now! The thing with the rise to fame for content is not just because Google or any other search engine wants good content- its because consumers want it too. Yes, people are a whole lot more observant, interested and motivated by content. This is because the internet has finally become a valid source of income and its credibility as a sales and marketing platform have matured over the years. If a good digital marketing agency needs to net good customers, it is not enough if they rank well on SEO, they should be able to let a prospect know, with good actionable content; that they are a good digital marketing agency!
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Thus, in a effort to understand the importance of content marketing and content marketing strategies in the year 2015, here is a set of numbers that will give you a pretty clear idea on how big it is going to get.
Content marketing metrics for the year 2015 and beyond
- 58% B2B and 60% B2C of marketers will increase content marketing budget over the next 12 months.
- 62% of businesses in North America planned to increase their content marketing budget for 2015.
- [tweetable]By 2015, internet advertising will make up almost 25% of the entire ad market share.[/tweetable]
- [tweetable]By 2017, 87% of internet device sales will be smart phones and tablets.[/tweetable]
- 72% of PPC markets planned to increase PPC budget for 2015.
- With more and more content being produced, 2015 will see greater efforts to organize information in a relevant way for audiences.
These content marketing metrics look positive, aggressive and promising. With vast amounts of marketing budgets being allocated towards developing sound content marketing strategies, the time is ripe to gain significant traction. Content does not mean just web based assets. It has transcended to every type of communication you make with your prospect or customer. In a previous blog post we have mentioned basic and important aspects of content marketing. CLICK HERE for Part 1, and HERE for Part 2 to take a look at them. Create a marketing calender which clearly sorts out the different avenues you need to use to approach a prospect and designate the type of content you wish to assign to it.
In Part 2 of this series, we shall give you constructive points backed by numbers on the scope and reach of content marketing. Stay tuned!
