You're either really good at it, or you totally suck at it. That is the mystery of the cold call. It isn’t an easy beast to tame and if you do set out to do that, you can forget about doing anything else in life! The popularity of cold calling has come down dramatically, ever since the increase in privacy and telemarketing rules. That doesn’t mean you cannot go about doing it.
Cold calling has changed over the years. The scripted conversations that would even drive Buddha insane have been replaced with organic conversations that focus on the needs of the receiver. MetricFox has been instrumental in this change. We have a cold calling team that prides itself in the least number of rejects and highest number of call backs ratio. This isn’t an easy task to achieve and requires our agents to be on top of their business with smartness and astute observation skills.
You can use these to get fresh and hot leads that have a higher chance of conversion. The positive cold call is a lot stronger than a web lead, because sometimes, web leads can be duplicates, false cases and many more. When someone says yes on the phone, it is a strong reason to believe that it can convert.
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