Data is the fuel that propels a good marketing campaign. As with good fuel and bad fuel, data quality and stability massively affect marketing programs. Data decays at a steady rate, depending on the industry and also the type of service or product you sell. It is essential to not just maintain high standards when it comes to collection of data, but also with data maintenance.
Understanding how data affects your campaigns is half the battle. Installing efficient and streamlined guidelines to the type of data you collect, greatly enhances your chances. Data management includes data hygiene processes, removing bad data, updating data sets and ensuring all contacts are viable when project commencement happens.
MetricFox has run marketing campaigns for close to 2 decades now, and appreciate the value of good data. Our services are designed to improve your campaign returns with better data management.
Data Quality Checks
We run periodic data quality checks by running specially created algorithms that pick out bad data, depending on the type of data you have.
This matters greatly, thanks to security threats and malware destroying files. We use the best and very frequently updated security programs to ensure your data remains intact and secure.