{"id":148,"date":"2012-05-09T10:00:21","date_gmt":"2012-05-09T10:00:21","guid":{"rendered":"http:\/\/strategicservices.com\/blog\/?p=148"},"modified":"2012-05-09T10:00:21","modified_gmt":"2012-05-09T10:00:21","slug":"3-ways-an-email-message-can-turn-a-disaster","status":"publish","type":"post","link":"https:\/\/www.metricfox.com\/blog\/?p=148","title":{"rendered":"3 Ways an Email Message Can Turn a Disaster"},"content":{"rendered":"<p style=\"text-align: center\"><a href=\"http:\/\/strategicservices.com\/blog\/wp-content\/uploads\/2013\/07\/Proofreading-Your-Website.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-149\" alt=\"Proofreading your Website\" src=\"http:\/\/strategicservices.com\/blog\/wp-content\/uploads\/2013\/07\/Proofreading-Your-Website.jpg\" width=\"480\" height=\"376\" \/><\/a><\/p>\n<p><strong>Inappropriate content:<\/strong><br \/>\nEmails containing irrelevant\u00a0<a href=\"http:\/\/www.metricfox.com\/content-development\">content<\/a>\u00a0or content that does not interest the recipient or that just brags about products and services are sure to loose subscriptions sooner. By addressing the challenges being faced by the recipients and suggesting some solutions, market updates, latest trends; one can keep their interest long enough to take them under control and leverage their thoughts<\/p>\n<p><strong>Lack of proofreading:<\/strong><br \/>\nContent containing grammar and spelling mistakes, inactive links,\u00a0<a href=\"http:\/\/www.metricfox.com\/website-design-and-development\">graphics<\/a>\u00a0or images that do not display or that overshadows your content, slow downloads, illegible font, poor design, missing contact details, etc, represent lack of professionalism. A simple proofreading can stop emails going out with these errors<\/p>\n<p><strong>Lack of landing pages:<\/strong><br \/>\nOnce the recipient clicks on a link; make sure he reaches the intended page. Do not dump the readers on the home page of your website and make them search their target. It has been proven that emails with maximum landing pages work more efficiently than those without\u00a0<a title=\"landing pages\" href=\"http:\/\/www.strategicoutsourcingservices.com\/pdf\/landing-pages.pdf?__hstc=194057714.2872356d5d21ed9c2bd8a0e4cbf55534.1354159370959.1354627590011.1354770984676.6&amp;__hssc=194057714.24.1374657498564\" target=\"_self\">landing pages<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inappropriate content: Emails containing irrelevant\u00a0content\u00a0or content that does not interest the recipient or that just brags about products and services are sure to loose subscriptions sooner. By addressing the challenges being faced by the recipients and suggesting some solutions, market updates, latest trends; one can keep their interest long enough to take them under control [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","hentry","category-email-marketing-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways an Email Message Can Turn a Disaster - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metricfox.com\/blog\/?p=148\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways an Email Message Can Turn a Disaster - Blog\" \/>\n<meta property=\"og:description\" content=\"Inappropriate content: Emails containing irrelevant\u00a0content\u00a0or content that does not interest the recipient or that just brags about products and services are sure to loose subscriptions sooner. By addressing the challenges being faced by the recipients and suggesting some solutions, market updates, latest trends; one can keep their interest long enough to take them under control [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.metricfox.com\/blog\/?p=148\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-09T10:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/strategicservices.com\/blog\/wp-content\/uploads\/2013\/07\/Proofreading-Your-Website.jpg\" \/>\n<meta name=\"author\" content=\"Navya Gollapalli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Navya Gollapalli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=148#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=148\"},\"author\":{\"name\":\"Navya Gollapalli\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/#\/schema\/person\/52ba89530202d58c83d6db0c4f0f2e9a\"},\"headline\":\"3 Ways an Email Message Can Turn a Disaster\",\"datePublished\":\"2012-05-09T10:00:21+00:00\",\"dateModified\":\"2012-05-09T10:00:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=148\"},\"wordCount\":171,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=148#primaryimage\"},\"thumbnailUrl\":\"http:\/\/strategicservices.com\/blog\/wp-content\/uploads\/2013\/07\/Proofreading-Your-Website.jpg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.metricfox.com\/blog\/?p=148#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=148\",\"url\":\"https:\/\/www.metricfox.com\/blog\/?p=148\",\"name\":\"3 Ways an Email Message Can Turn a Disaster - 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