{"id":1509,"date":"2014-03-06T14:11:10","date_gmt":"2014-03-06T14:11:10","guid":{"rendered":"http:\/\/www.metricfox.com\/blog\/?p=1509"},"modified":"2018-11-28T09:25:25","modified_gmt":"2018-11-28T09:25:25","slug":"cmo-talk-tanvi-bhatt-personal-branding-creating-brandsomeness","status":"publish","type":"post","link":"https:\/\/www.metricfox.com\/blog\/?p=1509","title":{"rendered":"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019"},"content":{"rendered":"

\"cmo<\/a><\/p>\n

Brands help a product get entrenched in the psyche of the society. Major B2C companies spend copious amounts of money on billboards, hoardings and television ads with the sole purpose of solidifying their presence. In the digital age, branding has progressed from companies to individuals too. It is called personal branding and in this blog post, we showcase Tanvi Bhatt, the personal branding evangelist in India.<\/p>\n

Why personal branding helps create personal connections in a digital world<\/h2>\n

Tanvi Bhatt<\/strong><\/span><\/a> is the pioneer of personal branding in India, which is witnessing a \u00a0proliferation of digital marketing. Along with the increase, the scope of personal branding has also risen dramatically. When looked at globally, CEO’s, CXO’s and various C-suite level professionals have a solid and respectable social and digital presence. It is not the same in India and Tanvi Bhatt is here to change that for the good.<\/p>\n

Michael Leander, who himself is a champion of personal branding, appreciates the finer aspects of the personal branding message that Tanvi is propagating. In the video shown below, she details why it is important to create awareness about this concept. She goes into the details of why and how it helps in increasing the value of these brand ambassadors. Her mission is to make leaders into thought leaders and thought leaders into icons.<\/p>\n\n

Her catchphrase is \u2018Brandsomeness<\/strong>\u2019 and we think it is a brilliant way to put across this idea. She says that creating personal brand capital helps the person grow not just professionally, but with the personal connect, he\/she is able to develop relationships with like-minded individuals and their industries too.<\/p>\n

Participant Descriptions<\/strong><\/p>\n

Tanvi Bhatt<\/b><\/span><\/a>: As the Pioneer of Personal Branding in India, Tanvi empowers Leaders to become Thought Leaders; Thought Leaders to become Icons. Tanvi is India\u2019s Leading Personal Brand Strategist and the Founder and Managing Director of Panache-India\u2019s Premier Personal Branding Company.
\nTanvi is recognized as the \u2018Personal Branding Expert\u2019 for the CXO’s by The Economic Times Corporate Dossier, where she writes on all things personal branding under her column \u2018Brand YOU\u2019. She is also regularly featured in magazines like Inc. India, Entrepreneur, PITCH, Youth Inc. etc. where she shares her thought leadership on pioneering the personal branding paradigm in India. She has been recently honored as the Best Young Woman Entrepreneur in India at the prestigious Women Leaders in India Awards 2013, for successfully transforming her vision into a legacy called Panache: the Premier Personal Branding Company in India. Tanvi has also been bestowed with \u2018The International Alliance for Women\u2019s World of Difference Award\u2019 a global honor conferred upon a selection of 100 women who are passionately contributing to women\u2019s economic empowerment.<\/p>\n

Michael Leander <\/b>is an accomplished international marketing speaker. Covering a range of topics related to direct marketing, digital marketing, marketing automation, customer loyalty marketing management, customer experience design, social media marketing and CRM, he has delivered great experiences to audiences in nearly 40 countries, earning the reputation of being a \u201cgreat marketing speaker and marketing trainer\u201d (source: http:\/\/www.michaelleander.me\/<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Brands help a product get entrenched in the psyche of the society. Major B2C companies spend copious amounts of money on billboards, hoardings and television ads with the sole purpose of solidifying their presence. In the digital age, branding has progressed from companies to individuals too. It is called personal branding and in this blog […]<\/p>\n","protected":false},"author":7,"featured_media":1463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215,767],"tags":[],"class_list":["post-1509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-cmo-talk-2"],"yoast_head":"\nCMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019<\/title>\n<meta name=\"description\" content=\"CMO Talk- Conversation with Tanvi Bhatt, personal branding evangelist and Michael Leander, world renowned marketing speaker\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metricfox.com\/blog\/?p=1509\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019\" \/>\n<meta property=\"og:description\" content=\"CMO Talk- Conversation with Tanvi Bhatt, personal branding evangelist and Michael Leander, world renowned marketing speaker\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.metricfox.com\/blog\/?p=1509\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-06T14:11:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-28T09:25:25+00:00\" \/>\n<meta name=\"author\" content=\"Suresh Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Suresh Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509\"},\"author\":{\"name\":\"Suresh Thomas\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/#\/schema\/person\/4e94b8f66870c7eade945ba4cff36578\"},\"headline\":\"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019\",\"datePublished\":\"2014-03-06T14:11:10+00:00\",\"dateModified\":\"2018-11-28T09:25:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509\"},\"wordCount\":528,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Brand Management\",\"CMO talk\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.metricfox.com\/blog\/?p=1509#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509\",\"url\":\"https:\/\/www.metricfox.com\/blog\/?p=1509\",\"name\":\"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019\",\"isPartOf\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2014-03-06T14:11:10+00:00\",\"dateModified\":\"2018-11-28T09:25:25+00:00\",\"description\":\"CMO Talk- Conversation with Tanvi Bhatt, personal branding evangelist and Michael Leander, world renowned marketing speaker\",\"breadcrumb\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.metricfox.com\/blog\/?p=1509\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/?p=1509#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.metricfox.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/#website\",\"url\":\"https:\/\/www.metricfox.com\/blog\/\",\"name\":\"Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.metricfox.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/#organization\",\"name\":\"Blog\",\"url\":\"https:\/\/www.metricfox.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.metricfox.com\/blog\/wp-content\/uploads\/2017\/02\/logo-white.png\",\"contentUrl\":\"https:\/\/www.metricfox.com\/blog\/wp-content\/uploads\/2017\/02\/logo-white.png\",\"width\":142,\"height\":72,\"caption\":\"Blog\"},\"image\":{\"@id\":\"https:\/\/www.metricfox.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/#\/schema\/person\/4e94b8f66870c7eade945ba4cff36578\",\"name\":\"Suresh Thomas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.metricfox.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b0a187021e22b0891e61de2ae459c8ce?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b0a187021e22b0891e61de2ae459c8ce?s=96&r=g\",\"caption\":\"Suresh Thomas\"},\"description\":\"Suresh Thomas, CMO MetricFox has been instrumental in devising growth-driven marketing strategies for Top B2B companies across the globe. He is extremely passionate about maximizing the overall brand presence of every enterprise he collaborates with. As an expert with more than 18+ years of experience in the data-driven marketing space, he is consulted by Top Fortunes world over to refine and devise innovative marketing campaigns that boost MROI & brand value.\",\"sameAs\":[\"http:\/\/www.metricfox.com\/blog\/author\/suresh\/\"],\"url\":\"https:\/\/www.metricfox.com\/blog\/?author=7\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019","description":"CMO Talk- Conversation with Tanvi Bhatt, personal branding evangelist and Michael Leander, world renowned marketing speaker","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.metricfox.com\/blog\/?p=1509","og_locale":"en_US","og_type":"article","og_title":"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019","og_description":"CMO Talk- Conversation with Tanvi Bhatt, personal branding evangelist and Michael Leander, world renowned marketing speaker","og_url":"https:\/\/www.metricfox.com\/blog\/?p=1509","og_site_name":"Blog","article_published_time":"2014-03-06T14:11:10+00:00","article_modified_time":"2018-11-28T09:25:25+00:00","author":"Suresh Thomas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Suresh Thomas","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.metricfox.com\/blog\/?p=1509#article","isPartOf":{"@id":"https:\/\/www.metricfox.com\/blog\/?p=1509"},"author":{"name":"Suresh Thomas","@id":"https:\/\/www.metricfox.com\/blog\/#\/schema\/person\/4e94b8f66870c7eade945ba4cff36578"},"headline":"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019","datePublished":"2014-03-06T14:11:10+00:00","dateModified":"2018-11-28T09:25:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.metricfox.com\/blog\/?p=1509"},"wordCount":528,"commentCount":0,"publisher":{"@id":"https:\/\/www.metricfox.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.metricfox.com\/blog\/?p=1509#primaryimage"},"thumbnailUrl":"","articleSection":["Brand Management","CMO talk"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.metricfox.com\/blog\/?p=1509#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.metricfox.com\/blog\/?p=1509","url":"https:\/\/www.metricfox.com\/blog\/?p=1509","name":"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019","isPartOf":{"@id":"https:\/\/www.metricfox.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.metricfox.com\/blog\/?p=1509#primaryimage"},"image":{"@id":"https:\/\/www.metricfox.com\/blog\/?p=1509#primaryimage"},"thumbnailUrl":"","datePublished":"2014-03-06T14:11:10+00:00","dateModified":"2018-11-28T09:25:25+00:00","description":"CMO Talk- Conversation with Tanvi Bhatt, personal branding evangelist and Michael Leander, world renowned marketing speaker","breadcrumb":{"@id":"https:\/\/www.metricfox.com\/blog\/?p=1509#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.metricfox.com\/blog\/?p=1509"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.metricfox.com\/blog\/?p=1509#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.metricfox.com\/blog\/?p=1509#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.metricfox.com\/blog"},{"@type":"ListItem","position":2,"name":"CMO Talk-Tanvi Bhatt on personal branding and creating \u2018Brandsomeness\u2019"}]},{"@type":"WebSite","@id":"https:\/\/www.metricfox.com\/blog\/#website","url":"https:\/\/www.metricfox.com\/blog\/","name":"Blog","description":"","publisher":{"@id":"https:\/\/www.metricfox.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.metricfox.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.metricfox.com\/blog\/#organization","name":"Blog","url":"https:\/\/www.metricfox.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.metricfox.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.metricfox.com\/blog\/wp-content\/uploads\/2017\/02\/logo-white.png","contentUrl":"https:\/\/www.metricfox.com\/blog\/wp-content\/uploads\/2017\/02\/logo-white.png","width":142,"height":72,"caption":"Blog"},"image":{"@id":"https:\/\/www.metricfox.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.metricfox.com\/blog\/#\/schema\/person\/4e94b8f66870c7eade945ba4cff36578","name":"Suresh Thomas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.metricfox.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b0a187021e22b0891e61de2ae459c8ce?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0a187021e22b0891e61de2ae459c8ce?s=96&r=g","caption":"Suresh Thomas"},"description":"Suresh Thomas, CMO MetricFox has been instrumental in devising growth-driven marketing strategies for Top B2B companies across the globe. He is extremely passionate about maximizing the overall brand presence of every enterprise he collaborates with. As an expert with more than 18+ years of experience in the data-driven marketing space, he is consulted by Top Fortunes world over to refine and devise innovative marketing campaigns that boost MROI & brand value.","sameAs":["http:\/\/www.metricfox.com\/blog\/author\/suresh\/"],"url":"https:\/\/www.metricfox.com\/blog\/?author=7"}]}},"_links":{"self":[{"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1509"}],"collection":[{"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1509"}],"version-history":[{"count":1,"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1509\/revisions"}],"predecessor-version":[{"id":4284,"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1509\/revisions\/4284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.metricfox.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}