{"id":1738,"date":"2014-06-02T13:48:44","date_gmt":"2014-06-02T13:48:44","guid":{"rendered":"http:\/\/www.metricfox.com\/blog\/?p=1738"},"modified":"2014-06-02T13:48:44","modified_gmt":"2014-06-02T13:48:44","slug":"8-tactics-kickoff-successful-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.metricfox.com\/blog\/?p=1738","title":{"rendered":"8 tactics to kickoff successful email campaigns"},"content":{"rendered":"

\"Email-Marketing-Campaign\"<\/a>One out six email recipients does not receive email messages due to spam filters (by Marketing Sherpa<\/strong><\/span><\/a>). This results in a low response rate and disappointing revenue.<\/p>\n

If just 10 percent of your contacts receive your emails and out of which only 2 percent respond, what would be your conversion rate?<\/p>\n

You need to come out of this. First ask yourself \u201cHow to ensure that your email campaigns are not blocked?<\/i>\u201d Don\u2019t have an answer?<\/p>\n

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Here are 8 tactics to help kick off successful Email marketing campaigns<\/h2>\n


\n<\/b>1. Check your IP address and sender reputation<\/strong><\/p>\n

The mailbox providers rate the senders based on the IP address and the sender reputation. The Internet Service Providers (ISP) maintain records of all emails sent from a particular IP address. You can succeed in maintaining a positive and strong history of your IP address by sending relevant and petitioned emails. By doing this, you gain credibility with which your email reaching the inbox of your recipient increases significantly. Avoid risk of mailing too frequent and having unhygienic list. These might lead to decrease open rates, and your IP address scores might get thrashed to the floor blocking your emails to enter inbox of any ISP.<\/p>\n

2. Reliability of the list<\/strong><\/p>\n

If you are one of those organizations who take utmost care in getting a fresh up-to-date list, Hold On! Before you start opting for a list, you ought to consider many aspects<\/strong><\/span><\/a>. People respond to the mails they subscribed for and they usually ignore other mails. So, remember to check for lists which have the records procured from reliable and credible sources. Sending unsolicited emails is definitely a serious offense. Likewise, sending emails to dead and inactive emails addresses might be troublesome to the reputation of your IP address. The loss might be as big as losing access to the inbox. So, when you opt for a mailing list, make sure of aspects like the last time the list is updated, deliverability rates, etc.<\/p>\n

If you have an in-built list, and aiming to grow it, do it organically through sign up forms.<\/p>\n

3. Take care of the Content Issues<\/strong><\/p>\n

The reason for deliverability might not be only due to the IP address and the list it might also be due to content related issues of the mail. Content covers a lot of areas of aspects of the message. Take your email through many tests like<\/p>\n