{"id":180,"date":"2012-09-05T10:00:48","date_gmt":"2012-09-05T10:00:48","guid":{"rendered":"http:\/\/strategicservices.com\/blog\/?p=180"},"modified":"2019-03-06T12:15:02","modified_gmt":"2019-03-06T12:15:02","slug":"digiratti-award-social-media-campaigns","status":"publish","type":"post","link":"https:\/\/www.metricfox.com\/blog\/?p=180","title":{"rendered":"KSRTC Bags Digiratti Award for Social Media Campaigns"},"content":{"rendered":"<p>B K Singh (centre), Director Security &amp; Vigilance, Channabasappa (right), Chief Manager, Marketing &amp; Commuter Relations, KSRTC[\/caption]<\/p>\n<p><strong>Karnataka State Road Transport Corporation (KSRTC)<\/strong>\u00a0bagged the coveted\u00a0<strong>Digiratti Award\u00a0<\/strong>for its Social Media Campaigns at the\u00a0<strong>The Futurist CMO Conference<\/strong>\u00a0hosted by Paul Writer held on August 23rd and 24th at the Re:gen:ta Hotel and Convention Centre, New Delhi.\u00a0<a title=\"Strategic Outsourcing Services\" href=\"https:\/\/www.metricfox.com\/about-us\" target=\"_self\">Strategic Outsourcing Services<\/a>\u00a0spearheaded the creation of end-to-end digital campaigns for KSRTC that helped them gain huge popularity on the Internet.<\/p>\n<p>As part of the social media plan,\u00a0<a title=\"Strategic Outsourcing Services\" href=\"https:\/\/www.metricfox.com\" target=\"_self\">Strategic Outsourcing Services<\/a>\u00a0revamped the existing KSRTC site and created Facebook, Twitter and Google Plus handles.\u00a0<a title=\"Email campaigns\" href=\"https:\/\/www.metricfox.com\/email-marketing\" target=\"_self\">Email campaigns<\/a>\u00a0were rolled out to connect with KSRTC\u2019s existing and prospective customers. Customers were able to get real time information which increased their satisfaction levels and created a better image for the brand as being customer sensitive and reachable.<\/p>\n<p>The highlight of the digital campaign was the emphasis that was put on \u2018Green\u2019 initiatives such as environment friendly safety standards, bio fuel by KSRTC. The attempt highlighted their endeavor to bring down pollution and reduce their carbon footprint.<\/p>\n<p>This example clearly shows us the power and reach that\u00a0<a title=\"social media marketing\" href=\"https:\/\/www.metricfox.com\/social-media-marketing\" target=\"_self\">social media marketing<\/a>\u00a0has in this digital age. KSRTC has come full circle with better customer satisfaction and interaction. Harnessing the reach and \u2018on the go\u2019 power of social media should be of high priority for any digital marketer today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B K Singh (centre), Director Security &amp; Vigilance, Channabasappa (right), Chief Manager, Marketing &amp; Commuter Relations, KSRTC[\/caption] Karnataka State Road Transport Corporation (KSRTC)\u00a0bagged the coveted\u00a0Digiratti Award\u00a0for its Social Media Campaigns at the\u00a0The Futurist CMO Conference\u00a0hosted by Paul Writer held on August 23rd and 24th at the Re:gen:ta Hotel and Convention Centre, New Delhi.\u00a0Strategic Outsourcing Services\u00a0spearheaded [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","hentry","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KSRTC Bags Digiratti Award for Social Media Campaigns | MetricFox<\/title>\n<meta name=\"description\" content=\"KSRTC\u00a0bagged the coveted\u00a0Digiratti Award for its social media campaigns at the\u00a0The Futurist CMO Conference\u00a0hosted by Paul Writer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metricfox.com\/blog\/?p=180\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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