{"id":203,"date":"2012-10-01T11:00:32","date_gmt":"2012-10-01T11:00:32","guid":{"rendered":"http:\/\/strategicservices.com\/blog\/?p=203"},"modified":"2019-03-06T12:47:48","modified_gmt":"2019-03-06T12:47:48","slug":"get-into-the-customers-shoes-and-pave-a-great-way-to-customer-satisfaction","status":"publish","type":"post","link":"https:\/\/www.metricfox.com\/blog\/?p=203","title":{"rendered":"Get into the Customers\u2019 shoes and Pave a Great way to Customer Satisfaction"},"content":{"rendered":"<p><b><em>Get into Customer\u2019s shoes to make a sale<\/em><\/b>\u00a0\u2013 An old clich\u00e9 that never loses significance. If you want your customers to buy from you, all you need to do is to get into their shoes for just an hour while strategizing your plans.<\/p>\n<p><a href=\"http:\/\/strategicservices.com\/blog\/wp-content\/uploads\/2013\/07\/Get-into-the-Customers-shoes-and-Pave-a-Great-way-to-Customer-Satisfaction.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43\" alt=\"Get into the Customers shoes and Pave a Great way to Customer Satisfaction\" src=\"http:\/\/strategicservices.com\/blog\/wp-content\/uploads\/2013\/07\/Get-into-the-Customers-shoes-and-Pave-a-Great-way-to-Customer-Satisfaction.jpg\" width=\"552\" height=\"421\" \/><\/a><\/p>\n<p>When you start understanding their language, first thing you\u2019ll get to know is that it\u2019s no longer the features that lure the customers, it\u2019s rather the benefits that urge them to buy from you. Despite this, most marketers focus on features rather than benefits. This can be a strategy if you are targeting resellers but if you want customers, you need to stress more on benefits.<\/p>\n<p>Specify your benefits and see how influential it is. Here are four tips from which you can grab some insights\u2026<\/p>\n<p><b>1. There is a clear line between features and benefits:<\/b><\/p>\n<p>A feature is simply a characteristic of a product while benefit explains what the customers gain by using the product. Even a technical person can specify the features of a product, but the tough part is to convert the features into benefits.<\/p>\n<p><b>Feature:<\/b>\u00a0\u201cThe boots are waterproof.\u201d<\/p>\n<p><b>Benefits:<\/b>\u00a0\u201cFeet will stay warm and dry with these boots\u201d<\/p>\n<p><b>2.\u00a0<a title=\"Words bring about the change\" href=\"http:\/\/www.metricfox.com\/content-development\" target=\"_blank\">Words bring about the change<\/a>:<\/b><\/p>\n<p>If you want your customers to remember you and carry your word through the world, you need to use vibrant yet simple words that are catchy.<\/p>\n<p><b>Feature:<\/b>\u00a0\u201cThese boots are outsole reinforced onto the upper heel\u201d<\/p>\n<p><b>Benefit:<\/b>\u00a0\u201cIf you happen to hit a rock, you\u2019ll stay unharmed\u201d<\/p>\n<p><b>3. No techie words and jargon:<\/b><\/p>\n<p>Nothing irritates a non-technical person more than jargon and technical words.<\/p>\n<p><b>Feature:<\/b>\u00a0\u201cDual density TPU outsole with geometric lugs for grip and traction\u201d<\/p>\n<p><b>Benefit:<\/b>\u00a0\u201cThe hard and robust outsole gives you a grip and traction even through rocky paths\u201d<\/p>\n<p><b>4. Stand out in a crowd not with it:<\/b><\/p>\n<p>It is a very rare case that you are the only person on this earth selling a product with features similar to yours. So if a customer needs to buy that product, what are the odds that he\u2019ll buy from you? Specify what makes you different from the others.<\/p>\n<p><b>Feature:<\/b>\u00a0\u201cOur boots are very comfortable with\u2026\u201d<\/p>\n<p><b>Benefit:<\/b>\u00a0\u201cOur high-styling classic ankle boots makes your great outdoors all the more adventurous\u201d<\/p>\n<p>Craft a\u00a0<a title=\"strategy\" href=\"http:\/\/www.metricfox.com\/marketing-services\" target=\"_blank\">strategy<\/a>\u00a0with these tips and rest assured of gaining more and more customers and making them buy from you again and again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get into Customer\u2019s shoes to make a sale\u00a0\u2013 An old clich\u00e9 that never loses significance. If you want your customers to buy from you, all you need to do is to get into their shoes for just an hour while strategizing your plans. When you start understanding their language, first thing you\u2019ll get to know [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-203","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get into the Customers\u2019 shoes and Pave a Great way to Customer Satisfaction - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metricfox.com\/blog\/?p=203\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get into the Customers\u2019 shoes and Pave a Great way to Customer Satisfaction - Blog\" \/>\n<meta property=\"og:description\" content=\"Get into Customer\u2019s shoes to make a sale\u00a0\u2013 An old clich\u00e9 that never loses significance. If you want your customers to buy from you, all you need to do is to get into their shoes for just an hour while strategizing your plans. 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