{"id":2133,"date":"2014-10-10T11:57:34","date_gmt":"2014-10-10T11:57:34","guid":{"rendered":"http:\/\/www.metricfox.com\/blog\/?p=2133"},"modified":"2018-11-28T09:11:39","modified_gmt":"2018-11-28T09:11:39","slug":"8-tips-write-email-subject-lines-work","status":"publish","type":"post","link":"https:\/\/www.metricfox.com\/blog\/?p=2133","title":{"rendered":"8 tips to write email subject lines that work"},"content":{"rendered":"

Can you imagine the world without emails?<\/p>\n

Arguably, email is the most mature and widely-used interactive marketing tool in use today. Forrester Research surveyed over 250 interactive U.S. marketers to get a pulse on how they currently employ this marketing tactic. They\u2019ve concluded that subject line is cardinal to email marketing in bringing success. If you cannot persuade your reader to open your email, then you aren\u2019t reaching anywhere. Eyeball on these tips to make your subject line work:<\/p>\n

\"Email-subject-Line-Tips\"<\/a><\/p>\n

Spam phrases:<\/strong> Neither your subject line should be empty nor words like Free, Reminder, Sale, Click Here, Act Now, Order Now, Guaranteed, Opportunity, Subscribe, Percent Off, Help, winner of, etc., should be used. Remember to check your spellings without relying solely on spell-checks.<\/p>\n

KISS (Keep It Short and Sweet): <\/strong>Do not write too big or too short subject lines; cut-off can be 50 characters or less. A descriptive subject line always helps the reader to know as to why reader should open your mail. Do not repeat words.<\/p>\n

No CAPS: <\/strong>Writing everything in CAPS indicates that you are shouting at the reader. Just follow the sentence casing. Avoid capitalizing each word.<\/p>\n

Emphasize: <\/strong>Do not overuse quotes or exclamatory marks; instead emphasize the words. Use exclamatory marks at the end of the line singularly, if required.<\/p>\n

Increase credibility: <\/strong>Adding current date can establish the credibility of your email subject line. Be polite to your readers. Write the key factor of your mail in the subject line. You can include the recipient\u2019s name or place. Keep it relevant to the message. \u2018How to\u2019 is a great way to get your mail opened, providing you give them your solution in your message. Give some news or make a compelling offer (but remember your spam rules).<\/p>\n

Innovate: <\/strong>You can experiment with humorous phrases and concepts like a good joke or a riddle. Use new and refreshing themes or concepts. Observe what others are doing but do not follow. Track your own path.<\/p>\n

Check for 4 \u201cU\u201d list in your subject line:<\/strong><\/p>\n