{"id":402,"date":"2013-07-29T10:00:17","date_gmt":"2013-07-29T10:00:17","guid":{"rendered":"http:\/\/strategicservices.com\/blog\/?p=402"},"modified":"2017-02-13T09:42:01","modified_gmt":"2017-02-13T09:42:01","slug":"role-of-content-in-digital-media-era","status":"publish","type":"post","link":"https:\/\/www.metricfox.com\/blog\/?p=402","title":{"rendered":"Role of Content in Digital Media Era!"},"content":{"rendered":"

\"Content<\/a>Digital media content is changing quite rapidly. It now includes podcasts, videos, infographics, interactive charts, etc. apart from the traditional white papers, articles, images. However, not many marketers are grabbing the opportunity and making the best of digital content. According to a recent study by MarketingProfs, only 64% of B2B marketers are expecting to spend nominal marketing expenditure on content marketing, while the rest 36% is planning to either decrease the budget or keep it the same.<\/p>\n

Marketers having inbound marketing as their marketing strategy need content as their primary marketing element. Creating content that is both high-quality and customized for digital media channels is the toughest challenge marketers\u2019 face. Added to this, the consumers\u2019 mounting expectations lead to increase in marketers\u2019 responsibilities, performance issues and costs. Strategic Outsourcing Services, being one of the best known content marketers, has crafted a plan to help you cut create demanding content.<\/p>\n

1. Set up a content strategy: <\/b>Create a content marketing plan for every media channel involved. While creating the plan, remember that there are three major influencers of your content \u2013 social media marketing, search marketing and public relations. Your content channels can include websites, blogs, social media networks, newsletters, emails, sales letters, marketing letters, etc. Be it any marketing channel, the content should be in sync with the plan.<\/b><\/p>\n

2. Slip into readers\u2019 shoes: <\/b>Keep a tab on your target audience. It should be a practice for writers to step into readers\u2019 shoes while deciding on the content topics without sidestepping from the main content strategy. Answer these questions to understand readers better:<\/b><\/p>\n