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Where do we start! Social media has opened up the internet like never Everyone from the billion dollar investment bank to the granny next door has an opinion on anything and With the immense success of social media…

‘Marketing has been reaching newer heights’ – though an overused statement, it makes sense at any point of Advancements in the marketing industry are changing marketing roles or rather bringing forth new marketing roles that no one ever thought…

You laugh, you cry, you feel driven, responsible, insecure, thoughtful, inspired, jealous, scared, etc… ‘Emotional Advertising’ tends to provoke such feelings in you to elicit a response from you And most often, it does! Be it a billboard, television commercial,…