According to the latest study by IDC Research, 79% of people have their mobiles with them for 22 hours a day. Another research by Tecmark suggests that, on an average, an individual checks their phone almost 221 times each day. As mobile phones have become central to the modern consumer’s life, building a marketing strategy […]
The 3 Step Formula for Generating Email Leads from Speaking Gigs
If you often get speaking gigs, then you should be utilizing them to add on to your mailing list. Read about these 3 simple tips that will help you do just that. Good orators have been known to move armies to victory and civilizations towards revolutions. Because you have access to both eyes and ears […]
Email Marketing Mistakes: How to Save Face and Brand Value
Email has long been a tried and tested tool for marketing purposes. There are very few mediums which come even close to the capabilities of the humble email. In its simplest form, it is direct, precise and gets the job done with minimum effort. Since it is such a well used tool, there are bound […]
8 tips to write email subject lines that work
Can you imagine the world without emails? Arguably, email is the most mature and widely-used interactive marketing tool in use today. Forrester Research surveyed over 250 interactive U.S. marketers to get a pulse on how they currently employ this marketing tactic. They’ve concluded that subject line is cardinal to email marketing in bringing success. If […]
From monotonous to mind-boggling – Brands that gave a twist to marketing!
How creative can you get while writing about CRM software? What intriguing elements can you add to strategically position a Meeting Platform? How inventive can you be about a soap which is as useful as any other soap? Well, the answer clearly is ‘NOT MUCH’! When a company belongs to industries like healthcare, warranty, or […]
5 plus 6 mobile marketing tips – Part 2
In our previous post ‘5 plus 6 mobile marketing tips – Part 1’ we have already discussed about the first 5 mobile marketing tips. If you haven’t yet read it, we suggest you to go through that before you go ahead with this post. Some of the tips have been addressed earlier while discussing the […]
8 tactics to kickoff successful email campaigns
One out six email recipients does not receive email messages due to spam filters (by Marketing Sherpa). This results in a low response rate and disappointing revenue. If just 10 percent of your contacts receive your emails and out of which only 2 percent respond, what would be your conversion rate? You need to come […]
Make email work with multichannel marketing
Email, when integrated with other marketing tools, becomes an extremely powerful channel to market your business. Email gives you good ROI. Putting all your marketing eggs in the email basket is not a good idea. You may not be able to run you campaigns well, your data may be corrupt, and the list is endless. […]
What’s new with email marketing – A quick-fix guide
We have said this and we’ll say it again, email rocks! One of the biggest gifts of the digital age, email has aged like fine wine. It has only gotten better with time. The ROI that it gives is still one of the best among all digital marketing tools and hence needs to be in […]