What is Conversational AI? Conversational AI combines natural language processing (NLP) with conventional AI tools like chatbots, voice assistants, or an interactive voice recognition system. The aim is to help customers through a spoken or typed interface. It works in four steps: The user provides inputs either through voice or text The AI tries to […]
B2B Influencer Marketing: What Works in 2022?
Although influencer marketing had been catching on for a while, B2B businesses were slow to warm up to it. B2C brands have experienced enormous success by using influencer marketing to push product promotion and sales. For B2B brands, however, successful influencer marketing can take slightly different forms. They can leverage influencers for thought leadership, boosting […]
5 B2B Market Research Trends In A Post-Covid World
The virtual working culture brought a significant change in the way businesses exist and laid the foundation of a new normal that will continue to expand its space in years to come. For instance, 51% of total web traffic was from mobile phones in the year 2020, 65% of business owners stated using automated sales […]
How is SEO Marketing Expected to Change in 2022
Today, if your company isn’t discoverable by a quick Google search, it is practically invisible. After all, about 70% of the world’s website search traffic is directed to Google, and to add to it, 75% of customers don’t move past the first page of web results while researching a product. Clearly, being on top of […]
Web 3.0 to be More Innovation-Fueling Than the Internet: What This Means for B2B Marketers
Web 3.0, the third generation of the Internet, has arrived on the scene. It doesn’t matter if you believe the hype or not. Because going by the overwhelming VC funding and Facebook taking the head start by rebranding itself as “Meta Inc.”, you know Web 3.0 technology will shape our future the same way Web […]
How the Metaverse is Expected to Change the Face of B2B Marketing
Whether you’ve come across Facebook CEO’s (now Meta) off-putting virtual avatar, a digital night-out in Decentraland, or Fortnite’s live concerts, there’s no escaping the internet’s new favorite buzzword – the Metaverse. But what is it? Is it the dystopian future you always see in social sci-fi shows? Is it a virtual universe with endless possibilities? […]
Effective Ways to Adjust Your Content Marketing Strategies to Match the Demand for Voice Search
Are you looking for a product or service? Speak up! The voice search feature on your phone is the easiest way to look for products and services online. And as more and more consumers are gravitating towards voice searches, marketers are taking notes. Voice inputs have been around for decades. IBM introduced the concept way […]
Here’s Why Celebrity Marketing Works and How You Can Make the Most of it
One of the best ways to ensure the rise of an advertising campaign is to rope in a celebrity. The basics of marketing dictate that an advertisement should highlight the quality of service and the value addition made to a customer’s life by purchasing your product. But in today’s fast-paced world, simple utility is not […]
COVID – 19: Why B2B Digital Marketing is the Way to Go
Social Copy: As the devastating COVID engulfs the marketing industry, the B2B marketing sector is experiencing a shift towards the digital world. Read on to find out why digital marketing is the only way forward for B2B companies. Puzzling the world with its first appearance in Wuhan in December last year, the coronavirus has now […]