If you are using digital marketing to grow your business, you want to be paying attention to Search Engine Marketing (SEM) in 2022. Sure, putting your business out on the internet is still key to driving traffic, and 82% B2B marketing leaders agree, but ensuring your content stays on top of the search results has […]
Push Notifications to be Big in 2022: Tips to Perfect This Strategy
Here’s a wonderful fact: 42% of mobile users choose to enable their push notifications and 70% of users find them extremely valuable. But what does this mean for your business? Today, when customers do not want to be intruded with unwanted communication from businesses, push notifications have emerged as a new marketing trend that you […]
Why Reddit is giving big players a run for their money- A look into the super platform
Whoever said ‘Content is king’ was right. The internet has given us a lot of things. One among those is the ability to voice your opinion, be heard and interact with like minded people (or otherwise) from any part of the world. This trait is affirmed with the growing meteoric popularity of certain sites. Leading […]
Content marketing metrics- Why content marketing matters [part 2]
In Part 2 of this 2 part series, we have literally a horde of information for you! All of this information leads us to that one single road- content marketing needs to be taken seriously today. Online marketing is stepping up, big time; and leading the challenge is content marketing. In this piece, we want […]
Content marketing metrics- A look into the future [part 1]
Content marketing has turned out to be one of the biggest factor in online sales and marketing today. With the exceedingly complicated updates that Google is churning out, life has become hard for the digital marketer. In between all off the mess that is digital, content has stood out, and is gaining a whole lot […]
Want to increase blog traffic? Listen to what Jeff Bullas has to say
Digital marketing expert, blogging heavyweight, and social media superstar — Jeff Bullas — has been one of the guiding lights of the online marketing industry. From humble beginnings as a washed-up entrepreneur in major debts to the star he is now, Jeff has indeed come a long way in his career. He has received some […]
From monotonous to mind-boggling – Brands that gave a twist to marketing!
How creative can you get while writing about CRM software? What intriguing elements can you add to strategically position a Meeting Platform? How inventive can you be about a soap which is as useful as any other soap? Well, the answer clearly is ‘NOT MUCH’! When a company belongs to industries like healthcare, warranty, or […]
Content marketing basics explained in the best way possible-Part 2
In part 2 of this 2 part series, we continue with content marketing strategies and how B2B markets need a whole lot of content. Any marketer’s goal of content marketing is to win customer trust and excel in business gains. However a marketer needs to prepare a strategy in order to achieve this objective and […]
Content marketing basics explained in the best way possible-Part 1
As a B2B marketer, do you worry about creating content that connects with the right customers? Do you feel your objectives are not being delivered to the target audience through proper content planning? Content marketing answers all your queries in order to deliver marketing solutions, meet business objectives, aim target audience and use the right […]