The healthcare marketing industry, as with any service oriented industry; has changed a lot over the And as with any industry, change creates Healthcare marketing comes with its own set of hassles, woes and grey The industry…

“Choose a job you love, and you will never have to work a single day in your life” said Well, if he were to visit us today, he would be in for a great shock! Leave alone doing jobs…

Luisa Mazinter, a passionate digital marketing entrepreneur, in an interview with Michael Leander, talks about niche marketing techniques of customer advocacy and the need to rethink on At the DMAi 2014, Delhi, Michael Leander, CMO of Strategic Marketing Services…

Brands help a product get entrenched in the psyche of the Major B2C companies spend copious amounts of money on billboards, hoardings and television ads with the sole purpose of solidifying their In the digital age, branding has…