What really takes a consumer to make a purchase still remains a mystery for most While the decisions are entwined with volatile aspects like demographics, personal preferences, cultural specifications, sociological, economic, legal and environmental aspects - psychologists proudly say…

Most businesses keep track of what people are But do you think the same companies would have a clue about ‘why’ the consumer bought what he bought? Well, the answer is a definite NO unless they follow But,…

With competition heating up, staying on top of the game is Data seems to be everywhere and no one seems to know how to leverage Today, initiatives need to be taken which impact businesses in a big