CMO Talk– Ajay Row on data-driven marketing and its scope in India
February 18th, 2014
Experience is the greatest teacher, and the best way to learn is listening to experts. Strategic Marketing Services, along with world-renowned marketing speaker Michael Leander, is delighted to present to you a 6-part series – CMO talk.
DMAi and data-driven marketing in India
We had the opportunity to connect with these marketing wizards at the recently concluded DMAi 2014, held at New Delhi. DMAi 2014 saw some of the biggest and brightest marketing minds from India and the rest of the world discuss the future of direct and data-driven marketing in India. We were able to rub shoulders with the men and women who have been cornerstones of Indian direct marketing. They brought it to where it stands today. Held over 3 days, DMAi 2014 was a complete success with major panel discussions, meet-and-greet events, and a plethora of marketing excellence awards conferred. Michael Leander, the globetrotting digital marketing guru and power speaker, who is also part of the management at Strategic Marketing Services, held a series of conversations with highly acclaimed marketing leaders at DMAi 2014. The first video features Ajay Row – a man who has 27 years of collective experience in international direct marketing. He has been instrumental in establishing loyalty programs, data-driven marketing and CRM systems. Charismatic, he is also blessed with a great sense of humor! He has been instrumental in revolutionizing the way Indian businesses see data-driven marketing and loyalty programs. In the interview, Michael and Ajay have an interesting conversation about how data is an extremely important part of the marketing process.
Data-driven marketing is an up and coming sector in India. We hear words of optimism and caution from Ajay on how to market focusing on data. With the email-marketing sector opening up, we need to grab this opportunity and step on it full time.
AIMIA Inc and loyalty programs They are pioneers and global leader in loyalty management programs. 4000 people work in 20 countries to execute and manage coalition loyalty programs and proprietary loyalty services. They drive innovation and technical advances in emerging digital, mobile and social media spaces.
Participant descriptions: Ajay Row has a PGDM from IIM (Cal), with 27 years of experience in spearheading loyalty, data-driven marketing, customer management programs and CRM. Most of his endeavors have been in India, but global operations have brought him accolades as well. Presently, he is the Executive Director of Aimia in India. His prior roles include VP of CRM for Taj (global), co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd.), CEO of Wunderman India, and General Manager of Trikaya Grey Direct. Ajay has also been responsible for launching India’s first data-driven marketing and loyalty program in 1987 while at ITC Ltd. (source: http://dmai.co/ ).
Michael Leander is an accomplished international marketing speaker. Covering a range of topics related to direct marketing, digital marketing, marketing automation, customer loyalty marketing management, customer experience design, social media marketing and CRM, he has delivered great experiences to audiences in nearly 40 countries, earning the reputation of being a “great marketing speaker and marketing trainer” (source: http://www.michaelleander.me/ ). Learn more about innovative ways to pursue data-driven marketing, check out our services.
