Want to increase blog traffic? Listen to what Jeff Bullas has to say
August 25th, 2014
Digital marketing expert, blogging heavyweight, and social media superstar — Jeff Bullas — has been one of the guiding lights of the online marketing industry. From humble beginnings as a washed-up entrepreneur in major debts to the star he is now, Jeff has indeed come a long way in his career. He has received some of the most prestigious online awards which include: Forbes’ “The World’s Top 40 Social Marketing Talent 2014, Huffington Post’s “Top 100 Business, Leadership, and Technology Twitter Accounts You Must Follow“, LinkedIn’s “25 Social Media Experts You Need to Know” and many more in a matter of 6 years. His blog is read in 190 countries and has 4 million page views per year. He has 218,000 followers on Twitter and has been published in The New York Times.
Blog traffic and the Jeff connection
The first, hard lesson that a novice blogger learns is this: Increasing blog traffic is a time-consuming process. This is due to the latest search optimization requirements and the vast amounts of blogs out there on any given topic. To attain a decent goal of sincere followers, being patient and persistent is essential. If you are an industry expert, it is a plus; and you can always build up from there. Incorporating your subject-matter expertise into a blog post can gain you significant traction. But then, not everyone is an expert, and definitely not Jeff, 6 years back. Blogging was taking off in a big way then, and the internet was very different. In a video interview with fellow content heavyweight Mark Schaefer, Jeff outlines how he improved his knowledge through books of interest. His blog has a list of must-read books if you are interested.
Coming to the actual process of blogging, we came across this epic blog post by him which had over 100+ tactics to increase blog traffic. This 3000-word super blog (which Jeff himself pointed out to me via a twitter conversation) had accomplished what it takes a complete book to do! This is one of the best works of intense and varied information that we have come across on the internet so far.
So, we know that Jeff knows how to blog. His blog post is clearly divided into 6 sections, each reaching out to specific points that make a difference to your blog post. We have identified certain aspects of the blog that are interesting and would love to share it with you.
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Social media and blogging are not cousins, they are siblings now!
It is absolutely essential to work on a social media strategy when thinking of increasing your blog traffic. These social media outlets allow you to reach a cross-section of traffic that is difficult to do via any other medium. The big 4 social networks have massive amounts of users. To tap these can mean a surge in traffic. Your blogging plan should have a social share category that details the ways in which you will propagate the posts, increase followers, and nurture these followers. Jeff has a healthy flow of traffic from his social networks as well as from organic search.
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Search is not always tough
Writing for the internet is one thing; writing for your viewers is another. Today, blogging has become an art and an acquired skill. It takes a lot more than just writing informative pieces. It needs to be search ready. Blogging today requires you to write for both the internet(SEO) and for the readers. Every blog writer needs to be a good researcher, designer, and promoter. Identifying good keywords, including them in your text and in your design, writing excellent copy, and then, promoting them actively are all part of the deal! Brevity is crucial to your blog success. We have written a blog about blog length if you are interested in learning about the right amount of words.
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Email and blogs
Running an email campaign featuring a link to your blog posts can increase your site traffic. Email is still one of the best marketing tools well before the social networks took over, and gives the highest return on investment. Build up your subscriber base through good content, and then, keep them coming back with email campaigns.
Jeff Bullas touches upon various other means of increasing blog traffic, such as not just concentrating on the big 4 social networks, but a diversified approach — creating a mobile-friendly blog and utilizing content marketing. Blogs are powerful today, since the internet (Google) wants you to create genuine, interesting, and useful content that your readers will appreciate. Once all of these practices are in place with consistent blogging, you can ensure an increase in your blog traffic.
