Being part of today's digital marketing arena definitely gives you a lot of ideas about content marketing. With black hat SEO techniques failing everyday and organic techniques becoming more and more effective, marketers are understanding the impact of content marketing to avoid falling behind. To add to this, advertisements and messages are confusing consumers more than ever before and this is to a great extent diluting the traditional marketing mediums. This is where content marketing is coming in since it has the immense capacity to echo the needs and interests of your consumers.
Moreover, you also get to communicate your brand's true message without being salesy which at the end of the day will help you develop a long-term relation with your target market. But here is a point you need to keep in mind. Even if you are creating excellent content, your marketing efforts are bound to fail if it is still not resonating the true message your prospects or customers want to hear. And for that, you need to ensure you know and comprehend exactly the behavior, influences and interests of your target audience. Expert research can get you detailed information and more on your target market.
A recent study has shown that content marketing leaders generate 7.8 times more traffic to their website than content marketing non-leaders. Whether you are handing out thought leadership documents, informative articles or even cost-effective ebooks, providing quality content will help you stay connected with your prospects or customers and ensure they are following you on different social media platforms. Providing your customers with quality and relevant content at regular intervals will ensure that they are sticking more to your brand.
Being smart about content development requires not just a writer but research, design and propagation. Most brands that we see creating heavy content and failing to engage their prospects fail in understanding that you need to develop and deploy content at the right place at the right time- for it to get read and be acted upon.
Your content is your Online Voice. Say it right, and you’ll get it right. Utter a sloppy word and you’ll pay for it. You don’t want that to happen to your business, do you?
Content holds a crucial position in this internet era. It’s not just high quality content but a perfect mix of quality, relevance and SEO which makes you stand out of the clutter. At Metricfox, we have in-house experts who craft strategies to enrich content and make websites drive traffic.
If you want to build your brand reputation, want better search engine rankings and want to engender liking, trust and authority (the three pillars of a successful brand), then you definitely want to add content marketing to your marketing arsenal.
Unfortunately, when it comes to creating and distributing relevant and consistent content, many marketing specialists face three critical challenges that hamper their content marketing efforts:
If your brand seeks to reach the top of the digital eco-system, development of content that engages and converts needs to become your top priority. From ideation to creation and implementation of quality content, MetricFox helps your brand evolve, rise rapidly up that chain, and stay there!
What actually sells are:
According to Forbes, “88% of B2B marketers use content marketing as a part of their content marketing strategy”. Powerful content marketing helps companies: