According to Statista, global spending on digital marketing will reach 306 billion USD by The reason for the upward graph of the digital marketing landscape is the constant innovation of new technologies and creative marketing strategies that are helping…

Why Brands Need More of Storytelling? Digitization and automation have made us accustomed to convenience and Courtesy of the world wide web, every bit of information has been democratized rapidly, opening up markets beyond countries and The presence…

Number, when handled recklessly, make a When dealt with carefully, they pave the way for crafting impeccable strategies that result in business In marketing, numbers lie at the heart of every successful campaign and powerful With the…

Social engagement, also referred to as social involvement and social participation is broadly defined as one’s interaction with the working of a social It is measured in terms of the level of interaction, involvement, intimacy, and influence that a…