The best person to know your brand is you. As a marketer, you need to see and showcase your brand in a wider picture - something that will set it apart from the rest of the crowd. Branding done well will help you to connect with your target audience and highlight your company USP. You need to create a clear roadmap of understanding and organizing your brand. Branding is basically creating long-term value with consumers and prospects for companies.
Back in the old days when digitization had not yet touched us, branding was simply a slogan, a sign or even a design. But today, content marketing, thought leadership, social media platforms, and even new age infographics are changing the way marketers are thinking of presenting their brand. This is making the path to create a long-term relationship with the consumers using your brand highly complicated and challenging. Consumers and prospects are easily losing trust from different brands and competitors are taking full advantage of such situations.
From a customer’s point of view, branding indicates your commitment towards them. It will also help the consumers differentiate between your brand and that from your competitors’. Brand sets a benchmark for companies where quality and customer expectations are concerned. You must realize that the market is overcrowded. You need to identify your target market through your brand itself. Nevertheless, do not get carried away by making your branding strategies over-complicated or trying to go over-board on brand positioning. Keeping your sight on the core elements is the best possible tactics.
However, as a marketer you must understand that a brand is much more than a mere logo or visual depiction of its elements. It has got multifold layers that you can use for your own marketing benefits.
A brand is more than a logo, corporate identity, a website, advertising, public relations or a sales pitch. It’s a feeling! It's a story! It's authentic! It’s every association and experience that your customers and potential customers have with your company. It’s visceral and creates an emotional experience for those that come into contact with it. At MetricFox, we’ll help you give context, story, authenticity, and consistency to your brand. We’ll breathe meaning and life into your brand so that it creates positive experiences for your potential and existing customers.
To this end we’ll:
People may buy products, but they connect with and remember a brand. This is why; your priority should be brand building. You need to place and lift up your brand where it can be visible. For this, you need to have in-depth knowledge about how the entire process works.
Brand consulting is one such thing that MetricFox does. We formulate strategies by deploying the following processes.
The basis of marketing is founded on knowing what your prospect needs.
Placing your brand at the right place, in front of the right people, at the right time.
What you should do and more importantly, what you shouldn't.
Branding may not work out for everyone, so, re-brand and watch the magic happen.
Retail, is one of the toughest industries today-we have an entire team dedicated to it.
Without a solid and clear strategy, you really cannot survive in highly competitive business world. Your brand is surely competing with others and they are competing against you. Without a brand strategy, it sure will feel like taking a knife to a gun fight. So, we at MetricFox will create the full form brand strategy for you. It will help you in going to the market with confidence, help you create prospects and actually have a good stream of business for a longer time.
The way you communicate is as important as what you communicate
It isn’t going to be easy riding for business, identifying challenges takes skill too.
If you want us to ideate and conceptualize your product/service, we can do that.
The identity of a brand is not just to showcase its logo. It also involves words price, color combinations, attitude, voice, message conveyed along with your products and services. At MetricFox, we will help you to communicate 360 degree with your consumers whether it is through pop-up ads, digital signage, banner ads or even marketing collateral. With the help of colors, brand style, patterns, graphics, market study, competitive analysis and right messaging - we will ensure your consumers correctly identifies your brand in the best possible way.
Your brand should communicate with your consumers. The message must be correct to reach the prospects or customers you are targeting or else you are actually sending all your marketing budget down the drain. At MetricFox, we ensure you communicate in the best possible way with your target market effectively. It is our job as your communication partner to walk your brand through the enhanced growth process. Under this we include:
Brand communication will help you to:
We help you promote your brand successfully so that you can get your message correctly across to your target audience. Our aim is to popularize your brand through different promotional activities such as direct marketing, sales, advertising, and so on. Brand promotion can be both offline and online, depending on your marketing budget. Effective brand promotions will ensure you have:
Brand auditing is a process of evaluating your brand by an expert. This will help you understand the exact current state of your brand. Brand auditing is getting an overall health check thoroughly done on your brand. You must realize that strong brands bring bigger deals and more money. Therefore, you first need to know if your brand is strong enough to withstand all the competitive edge. At MetricFox, we conduct brand audit with the following process:
Marketers must realize that to stay in the minds of the prospects and customers they must ensure that their brand name is in the best of health condition.