Marketing or sales collateral can be a set of online and printed documents used to enhance sales or marketing projects, nurture prospects and customers or generate leads. Collateral can be e-books, brochures, print ads, or even coffee table books. Sometimes a process chart or a product data sheet might act as a sales or marketing collateral as well.
Irrespective of your business background, you will need marketing and sales collateral to improve your business. These documents must be well-designed and well-written to give your target audience the best picture about your company and your business. These are the documents that will educate and engage your prospects and clients and make them remember you whenever they will require a service that is similar to what you are selling.
In today’s world, having a wide variety of marketing collateral is equivalent to having a website. These documents will also make your business look authentic and professional, thereby leaving a lasting impression on your prospects’ mind. However, as a marketer you must keep in mind that collateral will be vastly different if your business is B2B and B2C. You need to figure out which particular collateral will be important for your kind of business and brand.
At MetricFox, our team of creative experts have vast years of domain knowledge and therefore they know which type of collateral will be suitable for B2B and B2C, marketing and sales. Our experts don’t just come up with documents, they come up with stories that will convey the best possible message to your target audience about your company brand and your line of products or services.
No matter what the industry or client background, our creative team will always cater to the following parameters:
Stationary such as letterheads, business cards and envelopes are items that distinct you from your competitors. We will ensure that your business stationary will act as the bridge between your client and you. We make sure that each of these print copies are distinctive and complete abide by the style guide.
Before creating any brochure our creative team involves themselves in in-depth research on the client company’s product or services. The key function of a brochure is to create the foundation of the sales and marketing process that will pace up the buying decision of the prospect. Keeping this in mind we create brochures that are colorful and attractive and extremely interesting to read.
White papers are extensive documents that needs to be product or service based and extremely informative. While case studies should speak more about the cases solved by the client company and how the effective solutions were provided. MetricFox has the team to cater to such client requests and more. Read on to know more.
Newsletters are one of the best possible collateral where sales and marketing are concerned. You can engage, nurture and inform your clients or prospects at regular intervals. MetricFox has a dedicated team of experts that specializes in newsletters and email copy writing. We have expertise in different types of email copies. Read more to find out.
Presentations are one of the most required and used collateral. Our creative designers ensure that the PPTs match the company style guide of our client so their customers or prospects can easily relate to their brand whenever they come across these documents.
Press kits are a must when you are launching new products or services. It can be send out online or offline. In the kit we include a set of short documents that should have product facts, company logo in different formats, business cards, company data and fact sheets, personalized letters and most importantly a press release. We also ensure the client’s press kit is regularly updated as and when required.
This document will contain all the information about the company starting from its foundation date to the number of employees, milestones, founders - their background, the top leaders and their background along with other vital stats. The company fact sheet must include some fast facts about the company that has helped in company growth, images and key locations along with headquarter.
Whether it is a microsite, a full-service website or a blog, MetricFox has a creative team that specializes in catering to such requests. Read more
At MetricFox we create one-fold, two-fold, tri-fold or multi-fold flyers as per the requirement set by the client. We create colorful flyers with crisp and lucid content along with details of products and services and highlighted contact information.
Catalogs are meant to speed up the sales process. Therefore, we create catalogs with content that complete with quotations that will give the best citing of your product or service.
Such documents should mainly talk about the key features and benefits of the products and services the client company offers to its prospects and customers. The key message should stress on the quality of the products and reliability of the services. We also include competitive study, market research and product comparison with other brands along with cost.
Banners must be attractive and creative. Period. Banners are the first thing that a viewer will notice. Therefore it must be creative and eye-catching. Our creative team at MetricFox discuss in details with the client team to have a complete picture of the budget and banner size. Whether it is a standee, a banner stand or a banner ad appearing on any website, the height, length and content matters most. Moreover, if it is a portable banner, we also make sure it is easy to move around and solving the purpose in the best possible way.
Looking for outstanding work delivered on-time? MetricFox has the capability to do that and more.