With the proliferation of internet and email, you may think that the direct mail has died out. That is far from the truth. In fact, it has seen resurgence in the recent years. It may be due to the saturation of emails in our inboxes and also due the new creative manners in which businesses are approaching direct mail. Direct mail has various advantages that cannot be delivered by electronic mail.
Direct mail allows you to connect a lot more personally with your recipient. It gives you the ability to create an ongoing dialogue that penetrates into their living room. It allows you to put out your value proposition and the biggest advantage is that direct mail has a longer shelf life that email.
MetricFox has direct mail specialists who not just create the mailer, but also make sure you have the right addresses to send to. This is important today. Addresses are hard to come by. We collaborate with our in-house data team that will provide you with verified addresses so that you don’t end up wasting time and resources in creating mailers that do not reach the intended audience. We have always believed that the direct mail program that you use should be a continuation or integral part of your full marketing program. It should echo the same message you use elsewhere. To make this happen, our team will work closely with your marketing department to make sure everyone is on the same page.
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