A go-to-market strategy is the masterplan for a product or service; a sum total of all aspects of a business - marketing, sales, pricing, brand development, competitor and market analyses and distribution. It is what keeps a business focussed and prepared for course correction, if required.
MetricFox helps companies across the world, frame and fine tune solid go-to-market strategies. Helping them understand the various nuances of the process. Thus reducing chances of surprises, and improving their ability to engage prospects faster. And arming them with tools and services to go in hard and gain traction quick!
Our go-to-market foundation for your business success
Our basic tenet is ‘No two companies are the same, even if they are in the same space’. Therefore the bedrock of our strategizing is research and analysis. It is on this foundation we build the superstructure of our recommendations & leverage points for your business.
The MetricFox Strategy road map
The MetricFox Multi-Stage Planning Process
Customers: We deploy specialized behavioural teams to understand how they react, what they require and approach routes to them. We create Customer Personas too, that could prove crucial to your product development, marketing & sales.
Pricing: With in-depth studies, we suggest appropriate pricing strategies for particular markets, and to stay competitive.
Markets: As this completely crucial to your go-to-market strategy, we at MetricFox do in-depth studies of the markets you are present in or plan to enter, just to pre-empt or avoid nasty surprises.
Competitors: We thoroughly analyze your competition and their practices, before we develop your strategy.
Positioning: We conduct Deep-search analysis and Brand audits to throw up insights, on which we position your brand and business.
Channels: We run test campaigns, learn from the market research and guide you toward the best marketing channels.
From budgeting, staffing to resolving customer queries, MetricFox has the bandwidth to augment your business needs. This right approach, with clearly defined goals, will allow you to penetrate deep into the market and consolidate your position.