Your brand is individual, your brand is unique. But how do you get that uniqueness to shine through? The touch points with your various prospects are a good place to start. And here is exactly where good UI/UI plays a huge role.

While User Experience (UX) and User Interface (UI) are intricately interconnected dependent on each other, the approach to each and their end results are separate. UX design requires analysis and technical processes whereas UI is heavily dependent on the graphical aspect of design.

User experience is the pain point identified whereas User Interface design is the visual and interaction design of the interface. UX is the process of improving the satisfaction level of the user by improving the usability, function, quality and accessibility of the product.

UX involves:

Wireframes as a rough layout of the website or app
User Testing base to perform a test of the website or the app
Creation of fictitious personas of the users who will be using the final website or app
Scenarios or storyboards describing a regular day in the user’s life

Whereas UI:

Defines the platform through which your target users will experience your product / website / app
Bridges the gap between the user requirement and the product required
Comprehends human behavior and tries to draw the best out of it
Creates far reaching impact of sales, marketing, and customer response and adoption

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Discover how we’ve flawlessly dovetailed ease of use with efficiency of performance

Our dedicated team of designers and developers, first deep dive into your brand and examine how your customers interact with you. And then, with clutter-cutting UI/UI ideas we hook in your prospects. Our expert marketing analysts, designers and developers work in tandem to create the perfect solution for you that puts your customer in focus.

And MetricFox understands both need to work well together, to ensure your web collaterals perform well and to keep the prospect interested. We create UI and UX experiences to maximize the potential of your website.

Digital assets should be optimized to take your prospect through a journey, from landing up at your website, to whatever your end goal is - be it a sign up, demo request, etc. Creating this journey requires skills that MetricFox has cultivated and honed over more than a decade of working with top-notch clients.

MetricFox offers:

In-depth research along with setting up objectives and goals
Detailed target market and competitive study
Create groundwork for strategy, design, layout, architecture and content
Align our designs along with your business goals
Innovative and intuitive wireframes and models
Test workflows, navigation and data layout
Gather the right feedbacks from users during the remote user testing phase
Determine the appropriate KPIs
Create the foundation of the layout, design and visual appeal
Produce a design that will trigger the desired response from the target audience
Provide users with storyline to enhance their experience
Test the interface on all platforms to ensure all the coding and functions are working perfectly as per the design
Provide 24/7 technical support